A few selected quotes from the Bob Gill auto-interview in
Graphis.
- ‘The myth is that if only the dopey, Philistine client would let us designers do our thing, then what beautiful music we would make. The truth is that getting original, interesting work accepted by the client is part of our job.’
- ‘But please, let’s not confuse na idea with a concept. Gravity is a concept. The Big Bang is a concept. Relativity and evolution are concepts. Designers get ideas, not concepts. Ideas are small. Concepts are big.’
- ‘If I have to design an ad for, let’s say, a dry cleaner, I don’t sit and stare out the window until lightning strikes. I don’t thumb through old copies of Graphis for inspiration. I go to a dry cleaner…’