Magritte's unusable original
It's sur-really unusable
It's amazing that such a simple page could have so many usability gaffes. First, while what we see is clearly a pipe, text below states in no uncertain terms that it is not a pipe.
Of course, since the text is cursive and in french (!), this may not be so clear to some people.
There is no navigation, no sense of where you are in the site, and no hint whatsoever as to where you can buy this pipe.
Additionally, there should be a clear photograph of the pipe, as an illustration can only rarely give a reliable picture of of the product for the user.
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A few simple improvements
Isn't this much better?
In my version, I have clearly stated the purpose of this page (purchasing a pipe) , given clear links for further information and to purchase the pipe, and rendered all hyperlinks in easy to read blue underlined text.
Furthermore, as we wouldn't want to alienate pipe smokers who don't speak french, I have added links to view the page in German, English and Wáama.
As you can see, if we just follow established guidelines we can make this sort of thing much easier to understand, enhancing the user's experience and increasing sales with just a little effort!
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